It is true that SEO can help to improve our branding. Although both things are not the same thing by a long shot, the former can really help the latter in a marketing campaign. SEO is essential to the success of our business, especially in highly competitive industry. People are using search engine to find important information.

It is quite rare that people would even look at the second page, unless they can’t find what they want. There are more than one billion websites on the Internet and they are vying for the number one spot based on specific keywords. Clearly, the competition can be very intense.

SEO is a combination of persistence, technical knowledge and logic. SEO could also be affected by a number of external factors. Google is still the major player in the search engine industry. Its major algorithm changes have caused widespread changes in the community. Many websites that previously get high positions in the rank could find that their positions have dropped significantly.

In some cases, these websites could even be kicked from the search results. It could happen when some of the techniques are no longer considered as viable. In fact, a few normal SEO methods are already considered as inappropriate. This could cause penalizations and other punishments.

SEO performance is based on onsite and offsite factors. There are multiple onsite factors, such as site links, image tags, header tags, page titles, site titles and others. The most important onsite component would be the content. As always, content is king. In fact, there are websites with nearly non-existent SEO that can reach top rankings, because they provide very unique content that people have been looking for.

Content is so important that many people are willing to pay top dollars for excellent content. The rule is quite straightforward. A website with excellent content could actually outrank websites with mediocre content, even if the latter have intensive SEO components.

If we want to perform well through effective onsite factors, the most important thing is to consider the proper content that we should have. It is important for us to have proper research. Often, we need to perform intensive research and a lot of it to get proper content quality. This will make sure that our website will be adequately searched.

People will have an idea about what they will get in our website. We could also use Google’s Keyword Tool to define the proper type of keywords. This should provide us with a fair idea of things that people want. This is definitely a tried and tested method in the SEO community.

SEO decisions need to be made during the planning phase. This will determine how content will be integrated to the website and whether the content is compelling enough to encourage people to visit and read. Even with very attractive SEO methods, people could feel disappointed once they find that our content is mediocre at best. This is an important thing to consider when we are seeking to improve onsite capability.