Standard websites should have dynamic structure and database-driven architecture. This is an important technology that is usually implemented for modern websites. With dynamic structure, it is possible for webmasters to manage products very easily. They don’t need to manually change everything, which can make everything less productive.
With dynamic capability, we won’t lose the on-the-fly customizability. Without dynamic capability, our SEO tactics can be significantly affected. In fact, many static webpages suffer from duplicate and generic content, because website owners need to copy blocks of text to make things faster to do.
This can have implications on SEO efforts, because prices can change and stocks can be exhausted. It is an effective SEO method to advertise something that is not available until the next week. When people are looking for the product in our company, they can be disappointed to find that it is not available. SEO should be dynamic and based on dynamic data.
The database should be dynamically populated with real time and updated data. SEO professionals should constantly look for updates, so their effort will stay relevant. It will be very disadvantageous to use data manually for our SEO efforts.
If the change is significant enough, we could even create new title and meta tags for specific pages. The overall layout of our website can be sued as template and real-time information can be added automatically to the database.
The data can be obtained from manufacturers, suppliers and consumer surveys. New information can be useful for both marketers and SEO professionals. For SEO professionals, it will be possible for them to add new keywords, modify long tail keywords or even delete irrelevant keywords. It means that our overall SEO campaign can be made more efficient.
In this situation, SEO professionals and website owners will be kept updated about latest changes in the market. Content in the database fields can also be used to create more relevant content. It is a good idea to create a spreadsheet where we can include various keywords that can be used for the SEO campaign.
The spreadsheet will be a ready-to-use tool that contains various keywords. We will be able to progress of each keyword in the spreadsheet. Our aim is to make sure that all keywords in the spreadsheet is mature enough. This is important to make sure that our process is well organized.
One of the positive implications of using dynamic data is that we can rewrite URLs of less optimized webpages. It is possible that keywords in webpage URL is not descriptive or unique enough to gain more traffic. Search engine bots will love these new updates and our pages can reach better positions in SERP.
It is considered a good practice to constantly improve content of high-traffic page. We may change some sentences or add a new paragraph, so users will know that our content is properly updated. This will further increase traffic and we will be considered as authority in the industry.